Just Desserts, a leading wholesale dessert supplier based in Yorkshire, exhibited its handcrafted range at the Farm Shop & Deli Show 2026 (Mon 13th- Wed 15th April). We travelled all the way from our bakery in Shipley, Bradford, to the trade show at the NEC Birmingham. The event was part of the acclaimed UK Food & Drink Shows, held alongside the Food & Drink Expo, National Convenience Show, & the Forecourt Show, all with the aim of bringing the industry together.
Our Farm Shop & Deli Show 2026 Award Winners
Two of the company’s ‘Showstopper’ cakes proved their names by winning medals at the Farm Shop & Deli Show 2026.
Award-Winning Raspberry Ripple Cake
This premium, artisanal cake achieved a silver medal at the Farm Shop & Deli Show 2026.
Award-Winning Pistachio & Raspberry Cake
Just Desserts’ Pistachio & Raspberry Cake was awarded a silver medal for Britain’s Best Cake, 2026 in the Modern Cake category. A trending flavour combination, with a pistachio sponge, decadent pistachio spread, and raspberry icing. It’s striking presentation & exciting taste profile means it’s a must have for your coffee shop or deli counter display.
Just Desserts Premium, Wholesale Dessert Range for Cafes, Farm Shops & Delis
#FSD2026 acts as the perfect opportunity to connect with café owners, coffee shop owners, farm shop and deli staff, dessert bar owners, & more. Just Desserts’ classic, signature range was on display at the show, along with a series of new products that have been developing over the course of the year.
Signature Classics:
- Individual cheesecakes– one of the most popular products in the dessert catalogue, lovingly handmade using fresh dairy cream & quality soft cheese. Highlights include Luxury Ferrero Rocher Cheesecake, Lotus Biscoff Cheesecake, and Matcha Cheesecake (new for 2026). There are also large cheesecake options available.
- Trending Yorkshire Scoundrels– a comforting, traditional Northern delicacy, crossed between a scone & a rock bun. Butter, currants, almonds & glace cherries, all in one handmade dessert!
- Indulgent tarts– baked using delicious butter pastry. Individual and large options, including the popular treacle tart, cornflake tart, & the Great Taste award-winning Manchester Tart.
New Product Development:
- Traybakes– Ambient products that are ideal for café counters with a long shelf life of up to five days. Highlights include Cherry Flapjacks, Old School Cake Traybake, rich & indulgent Chocolate Brownies.
- Loaded Brownies– chewy, chunky, and chocolate-y. Loaded to the brim with trending ingredients, with options including the Oreo Loaded Brownie, Lotus Caramelised Biscuit Loaded Brownie, and the Maltesers Loaded Brownie.
- Cookie Pies– generous slices of indulgent layers of cookie and chocolate. Serve hot or cold; made with versatility in mind.
- Showstopper Cakes– designed to stand out on your farm shop shelf, café countertop, or deli display. Impress your customers with gorgeous fresh dairy cream cake options, including the popular Ferrero Rocher Gateau & Lotus Biscoff Gateau.
Vegan, Plant-Based & Gluten Free Wholesale Desserts
Just Desserts strives towards inclusivity, offering a growing range of vegan, plant-based, and gluten free desserts designed specifically for wholesale customers across the UK. The free-from range allows you to cater to a larger customer base without compromising on quality ingredients, flavour, or presentation.
- Vegan Dessert Options– Just Desserts supply a range of delicious plant-based cakes including the vegan lemon & blueberry cake & vegan sticky toffee gingerbread cake. There are also a selection of vegan pastries, including vegan croissants, vegan pain au chocolate, and vegan chocolate brownies.
- Gluten-Free Dessert Options– The company’s gluten-free dessert options consist of a wide variety of gluten-free cakes, including a traditional victoria sponge, along with gluten-free chocolate brownies & salted caramel millionaires.
Thank you to everyone who visited us at the Farm Shop & Deli Show 2026. It was a pleasure to connect with businesses from across the food industry.
Just Desserts are your friendly dessert manufacturer and supplier, delivering handcrafted range to cafes, farm shops, and delis nationwide.
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